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Weekly Analysis - PS3 hardware drops 44% as Beatlemania hits

Date: 09-18-2009   Click: 773
Another 300,000 units of PS3 hardware were sold this week (sales down 44%) while Beatles: Rock Band outsells


PS3 sold an enormous 300,000 units this week, down significantly from the 550,000 launch week last week, but still up over 200% on pre-slim weeks and nearly as much as Wii and 360 combined this week.


Xbox360 sales were down 9% this week, the initial small bump following the price cut has subsided but sales should stay fairly constant until the holidays, and likely around 2/3 the level of worldwide PS3 sales (~140,000 vs ~200,000). Wii sales remained flat at around 180,000 (down 46% year on year) – if the rumoured price cut next month bears true we could expect weekly sales to lift back to the 300,000 levels seen last year.

Beatles: Rock Band debuted to an impressive 700,000 units worldwide this week. Comparing to the combined week 1 sales of Guitar Hero 5 in Americas / Other Regions, Beatles is up 36% - stronger reviews and the Beatles brand are to thank for this. Interestingly, the majority of the difference comes from the Wii version – Beatles outselling Guitar Hero by nearly 70% on the Nintendo console. Another difference comes with regions – the Beatles are comfortably ahead in America but in Europe Guitar Hero sales are more than double Rock Band (even in the UK). This can be attributed to the fact that Guitar Hero has always been a much stronger brand in Europe than Rock Band, even the Beatles name can’t change this. That said, I expect Rock Band to close the gap in coming months and act to grow the brand in Europe.

Predictably, Pokemon Heart Gold / Soul Silver took the number one spot this week - selling 1.45 million copies on the Japanese release alone. Tomodatchi Collection also passed the million-sales mark this week in Japan selling over 73,000 copies in the 13th week of release and demonstrating some impressive long-term sales. The title should easily reach 2 million by the holidays and is the suprise hit of the year so far.

Looking ahead to next week and we have one of the biggest release weeks of the year. Marvel: Ultimate Alliance 2, Need for Speed: Shift, Wet, NHL 10, NHL 2K10, Scribblenauts and Toy Story Mania should all be posting strong sales in the west, while Tales of Vesperia on PS3 should continue the recent PS3 momentum in Japan.

The full data will be posted on VGChartz in the next few hours so be sure to check the charts out:

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